TikTok has become a global phenomenon, from young kids to adults. The way it allows someone to grow a following simply by dancing, making funny videos, sharing short tutorials and more has led it to become one of the fastest-growing social apps today.
The app became increasingly popular after joining forces with Musical.ly, a singing-based app for musicians. The app’s design is simple and enables users to scroll for hours and hours until they realize it’s past their bedtime. Vine, a social media application popular back in 2013, had a similar design to make people stick around and gain popularity fast.
According to Social Boosting this is why TikTok catches this generation’s eye so quickly—it’s the popularity value and what you can do with that many eyes on you after popularity hits. TikTok entertainers have learned the algorithm and what exactly will stay in front of people for so long. Not only can you make a living from this, but the amount of money that people will pay for a sponsored post on a popular creator’s page is extraordinary.